Returning customer rate
returning_customer_rate
- Description
Of all customers who ordered in the period, the share who had ordered before.
- When to use
Use it to see how much of the business comes from people who know the shop. To follow one group of New customers over time, use Repeat purchase rate.
- Formula
Customers in the period with an earlier order, divided by all customers who ordered in the period.
- Category
- Customers
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