Conversion rate
conversion_rate
- Description
Orders as a share of Sessions. It shows how well the site turns visits into sales.
- When to use
Use it to judge the site, the prices and the stock. To judge the traffic, use Sessions for each channel. To see what each order is worth, use Average order value.
- Formula
Orders divided by Sessions.
- Category
- Marketing
This is the template's draft. Sign in and it becomes yours to change, with the rest of the book.
Use this template