Metrics book

Return rate (value)

return_rate_value

Description

The value of items returned as a share of the value of items sold. Both are after discounts and without VAT.

When to use

Use it to see how much of sales comes back in money. It is the return rate most shops report. To find which products come back, use Return rate (items) for each product. Recent weeks look low until the return window closes, so compare only periods that are done.

Formula

Value of items returned divided by value of items sold. Both are after discounts and without VAT. Count each return against the order it came from.

Category
Returns

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