Metrics book

Refunds

refunds

Description

All money paid back to customers in the period, without VAT. It covers returns, missing items and goodwill. Money back on cancelled orders is left out.

When to use

Use it to see the money that went back after a sale. To see the share of sales that comes back, use Return rate (value). To plan for returns still to come, use Expected returns.

Formula

The sum of all refunds paid in the period, without VAT.

Category
Returns

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