Average order value
average_order_value
- Description
The average Net sales of one order. It is without VAT, and discounts and Refunds are taken off.
- When to use
Use it to see if customers spend more each time. To see how many items they buy, use Items per order. To see what each order earns, use Expected contribution profit per order.
- Formula
Net sales divided by Orders.
- Category
- Sales
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