Marketing spend

marketing_spend

Description: All money paid for marketing in the period, without VAT. That is ads, plus fees for influencers, affiliates and agencies. The pay of your own staff is left out.
When to use: Use it to see what marketing costs in total. To set it against sales, use Marketing efficiency ratio. To judge one channel, use Return on ad spend or Profit on ad spend.
Formula: Ad spend on every platform, plus influencer, affiliate and agency fees. Add these up, without VAT.

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