Marketing efficiency ratio
marketing_efficiency_ratio
- Description
The Net sales of the whole shop for each unit of Marketing spend. It counts all sales, whatever channel they came from.
- When to use
Use it to judge marketing as a whole, without trusting each ad platform's own numbers. To judge one channel, use Return on ad spend or Profit on ad spend.
- Formula
Net sales divided by Marketing spend.
- Category
- Marketing
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