Metrics book

Orders

orders

Description

The count of orders placed in the period. Cancelled orders and test orders are left out. An order that is later returned still counts.

When to use

Use it to see how busy the shop is. To see what each order is worth, use Average order value. To count the people who bought, use New customers and Active customers.

Formula

The number of orders placed, minus cancelled orders and test orders.

Category
Sales

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